Section 1: Introduction
This kind of, within my simple view, could be the best possible Search engine marketing information. We have seemed extended and also tough, all over regarding these guidelines, now Now i'm getting them in the detail by detail information to share with an individual specifically what direction to go to boost the Yahoo Page ranking (PAGE RANK) and acquire leading location inside Yahoo, Bing, Lycos, AltaVista, and also another search results on the market, with out at any time distributing your internet site. Now i'm just about virtually planning to keep the keep and also wander an individual by means of this kind of. Prepare yourself!
Section 2: What is SEO?
Let's talk about what SEO is NOT. SEO is not:
•Adding random keywords to submissions and your page because they get lots of search results, even though they're not in the least relevant to your page.
•Adding several links and/or keywords for the crawlers to see, but hiding them from your public. ie: Making them the same color as your background or making them tiny, or both.
•Submitting multiple urls for the same site, example: http://www.yourdomainhere.com/ and [http://www.YOURDOMAINHERE.com/index.html].
•Having two pages optimized separately, one for search engines and one for the public, then when you click the link you're redirected to the page for the public before the search engine page is even displayed.
•Spamming.
•Listing your site with a Free For All Link service.
•Selling PageRank.
•Interlinking multiple sites with the same or similar content.
•Having tons and tons of links. You should never have more than 100 links on any given page.
All of these things are not what SEO is all about. In fact, they are cheating, and not to mention a waste of time. Once Google crawls your site and sees this content, they will most likely ban your website, or at the very least penalize you by removing some of your PageRank. Just make sure you refrain from doing any of the above at all times!
Section 3: Search Engine Crawlers
Search engine bots, also known as crawlers and spiders, move from website to website following links all over the internet, forming a "web" if you will. Google performs this crawl about once a month for the large crawls, which means you may not see your site on Google for a while, depending on when you begin your SEO, and you may not have the ranking you feel you should, but don't worry after you're indexed in Google your site will be crawled more frequently and updated accordingly.
If you're looking to get indexed more quickly, it's as simple as getting a few links from other websites already indexed in Google. In turn this will most likely boost your PageRank, but if it doesn't don't worry because we haven't covered that yet. Googlebot visits sites with a high PageRank almost every single day. However, sites with lower PageRanks are crawled less often. Of course you want to have your site crawled as much as possible so that Google can update your rankings as quickly as you work to improve them! So how do we increase PageRank? Well, I'm sorry to let you down, but we're not quite there yet. Before we increase our Page Rank it would be wise to optimize our pages so they will be more effective and get much better results. We do this by making a search engine friendly website, read on...
Section 4-1: Optimizing your website - Keywords
Now it's time to learn to optimize your keywords to get you maximum, but targeted, exposure on the search engines. The first thing you need to do is make sure every page on your site has many keywords, but that they are relevant to your site. However, do NOT just put them in there, make sure you form your sentences around them and add, delete, and modify all you have to in order to make all of your pages as keyword rich as possible. Another thing you can do is make sure all of your anchor text, the text that displays for a link, has related keywords in it to the page it is going to. Next just check to be sure that all of your pages have a file name that is relevant to the content and/or keywords. An example would be: paytoclickads.html INSTEAD OF ptcad.html. Understand? Good. Let's move on to meta tags.
Section 4-2: Optimizing your website -
Meta tags are small codes placed into the head of your website. Crawlers use these tags to get a brief description of your website to better judge the quality. Websites have really become an art these days, huh?
The tags we will be using are:
•Title - The title that displays in the web browser.
•Description - A logical sentence containing several keywords.
•Keywords - A list of relevant keywords
The title tag should be a clever page title that reflects your website and includes a couple of your primary keywords. For example, consider this title for a website about Fruit: Apples, Oranges, and Bananas: The Benefits of Fruit. You place this in your site with the tag [title] and you close it with the tag [/title]. Just replace [ with . I had to make it that way for it to show up without it applying it to the page. Therefore, using the example above the code you would use would look like this: [title]Apples, Oranges, and Bananas: The Benefits of Fruit[/title].
The description tag should be a coherent sentence with a nice flow, that includes, of course, those wonderful keywords. In case you haven't noticed, keywords are universal tools, you need them for just about everything involving SEO, and that's why it's important to pick the very best! Now, your description should be fairly short, yet still descriptive, after all, that's what it's for. Going with the theme above, something like: All about fruit! To name a few, apples, bananas, oranges, peaches, and strawberries. It doesn't have to be very clever because this is for the search engines, your visitors will not see this, but make sure you include it, it's very important. You would tag your description like so: [meta name="description" content="All about fruit! To name a few, apples, bananas, oranges, peaches, and strawberries."/]. Just place that code under your title.
Another important tag is the all powerful keyword tag. Here is where you can list all of your keywords, separating them with commas. Once again, not just any random keyword, it needs to be relevant, I can't stress that enough. Code it as: [meta name="keywords" content="apples, bananas, fruit, pears, lemons, peaches, oranges, watermelon, strawberries"/], and of course add more than that if you can, it's better to have a short list of good keywords than a long list of bad ones. That's a given. This code goes under the description, so you should be looking like this: [title]Apples, Oranges, and Bananas: The Benefits of Fruit[/title]
[meta name="description" content="All about fruit! To name a few, apples, bananas, oranges, peaches, and strawberries."/]
[meta name="keywords" content="apples, bananas, fruit, pears, lemons, peaches, oranges, watermelon, strawberries"/]
...and then of course anything else you have in your head section.
Section 4-3: Optimizing your website - Site Maps
Sitemaps are a great way to index your site. You can easily create an xml site map online for free. Just go to Google and search for "xml sitemap generator". Then follow the instructions and download your sitemap. Then upload it to your website. Now you need to put a link to your sitemap on all of your pages. This will help search engines index you quicker and keep track of your activity. You will need to make a new sitemap everytime you add delete, move, or rename pages, but you won't need to do anything more than generate it again and upload it, overwriting the old one, which takes all of 5 minutes, if that. There is no need to make a new sitemap when you just edit the content, because none of the links have been affected.
Section 4-4: Optimizing your website - Alt tags
Alt tags are used in pictures on a webpage. They were first used for the visually impaired, where the alt tag would briefly describe the picture and a text to speech converter would read the entire page to the visitor. Today, alt tags are still used, but mostly to get brownie points with the search engines. To apply an alt tag to an image just insert this code:
[img src="apple.gif" alt="A Red Delicious Apple"]
That's all there is to it, a simple way to get on Google's good side.
Section 5: The Amazing PageRank!
Well folks, here it is, the beloved PageRank. PageRank is a system that Google uses to classify the overall quality of a site. The steps we've already taken should help a little but not enough to show a difference. If you would like to check your PageRank, just download the Google Toolbar and enable the PageRank feature. To really boost your PageRank you need links. Not links within your site but links to others, but that's not enough, you need others to link to you as well. Here's how it works: A link from you to another site does nothing; a link from you to another site that links back to you (called a reciprocal link) does well; a link from another site to you that you are not linking back to does even more! You really want to link with the sites that have a high PageRank (5 or more) but a link from a site with a PageRank of 1-4 wouldn't be bad, it would still help, but you don't want to link to a site with no PageRank unless it looks like it has potential because it's possible this is just a new site that has not yet built popularity, and you never know, it could be the next eBay or Youtube or what have you. If you do link to a site that has a Page Rank of 0 you should encourage your other linking partners to link with them as well so that the site with the PageRank of 0 would build PageRank, which in turn means that you and your linking partners are building PageRank! Everyone wins.
Now you must be asking, "...but how do I get other sites to link to me?" Well it's extremely simple. All you have to do is look for a site that has similar content to yours, within a generalized range of course, but one that wouldn't be considered a competitor, Check their PageRank using your Google Toolbar, if it has an acceptable PageRank or looks like a good site look for an email address, and then email the webmaster about the linking. To seem more interested, be sure to really look over the site and point out certain things that you like in particular and be sure to compliment. If the webmaster's name can be found on the site be sure to address them as Dear John Doe. The worst they can do is say no, so it won't hurt to try, however I'm sure you'll be surprised at how many actually say yes.
Section 6: Staying Updated
The only other thing you should really focus on is trying to constantly add new content and pages, while constantly updating your homepage. That doesn't mean you have to change your layout and what not all the time, just add in more content. The easy thing to do would be to add a News Page, updating users frequently on what has been taking place on the site or with you, depending on what kind of site you have, that they would be interested in reading.
Section 7: Conclusion
In summary, in the event you stick to this kind of information My partner and i ensure you may swiftly notice your internet site inside the leading areas about almost all the major search engines. Will not take the time distributing your internet site, merely permit these believe it is. You'll receive found more rapidly in this way in any case. I am hoping We have responded to your entire inquiries, and also I assume in which almost wraps that upwards. All the best!
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